The first-ever 24-hour online Giving Day campaign at California State University, Bakersfield was held in conjunction with the 50-year anniversary of the university’s first day of classes on October 1. Thanks to support from the community, CSUB raised over $124,000 toward student success on Giving Day.
Donations were contributed from alumni, faculty, staff, students, parents, fans and partners of the university. Support poured in from 21 states throughout the nation, as well as Canada.
Preliminary estimates show the amount contributed was $124,209 from 571 individual gifts.
“The campus community and friends of the university have come together to commemorate CSUB’s impact and transformative power by participating in its first-ever Giving Day. Their support is a testament to the resilience of CSUB, its students, and the community that makes it possible for our region to move forward and our students to rise. We appreciate the generosity of all our supporters,” said Danny Rodela, director of annual giving and stewardship.
This digital campaign encouraged the CSUB community to give towards areas of the university they are most passion about, including CSUB’s four schools and a variety of other programs and initiatives, such as Student Affairs, the Alumni Association, Walter W. Stiern Library, Antelope Valley, Athletics and more. Student Affairs received the most gifts — 191 — with Athletics following at 97 gifts.
A live leaderboard was made available to track the money raised throughout the day on the campaign’s website. Giving Day ambassadors also volunteered their time and effort to help spread the word, as well as secure donors for the 24-hour campaign.
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